Quantify the pipeline surplus or shortfall from an ABM webinar versus your target coverage multiple.
Stress test header bidding floor prices against bid forecasts to quantify revenue drag, fill risk, and optimization levers.
Project the pageviews needed to hit a monthly AdSense revenue target at your current RPM and fill rate.
Calculate the maximum cost per click you can pay for traffic while breaking even on affiliate commissions.
Set aside the right reserve to absorb affiliate clawbacks without starving reinvestment.
Verify profit per order after affiliate payouts, returns, and margin assumptions.
Compare affiliate commission revenue with paid traffic spend to spot RPM gaps on landing pages.
Separate incremental sales from cannibalized revenue to gauge Amazon PPC profitability, TACoS, and budget headroom.
Project net profit from ranking on a high-intent B2B keyword using search volume, CTR, conversion, and deal profit inputs.
Project payback timing on B2B review syndication by combining contract cost, qualified partner traffic, SQO conversion rate, and pipeline credit.
Determine the percentage of single-page visits on your site.
Quantify freight emissions and the offset or inset budget needed to deliver carbon-neutral shipping promises.
Quantify how much traffic your content delivery network serves versus origin by combining request and byte telemetry.
Project lost conversions, revenue at risk, ROAS impact, budget shifts, and uplift targets as Chrome limits third-party cookies.
Determine the percentage of impressions that result in clicks for an ad or email campaign.
Calculate the click-to-open rate (CTOR) by dividing unique clicks by unique opens and multiplying by 100.
Project incremental household reach from connected TV buys after accounting for linear exposure and media budget.
Tie connected TV spend to incremental orders, gross profit, and break-even performance thresholds.
Forecast incremental conversions and revenue recovered by Google Consent Mode based on your consent rate and uplift modeling.
Project the monthly traffic you can regain by refreshing decayed content using historical decline and expected recovery.
Calculate precise conversion percentages and understand campaign performance at a glance.
Project incremental conversions, revenue, payback, and ROI from conversion-rate uplifts on high-traffic pages.
Translate faster LCP, INP, or CLS scores into conversion uplift, incremental revenue, and payback period.
Calculate advertising cost per click.
Measure how much you spend on average to acquire a single lead.
Determine the cost per thousand impressions (CPM) by dividing total ad spend by impressions and multiplying by 1000.
Determine cost per new customer from marketing spend.
Enter number of customers at the start and end of a period plus new customers acquired to calculate retention rate.
Model overlap reach, unique audience, and optional conversions when combining cohorts in a clean room.
Turn demo request volume, conversion rates, deal size, and sales cycle timing into SQL counts, wins, bookings, and quota coverage insights.
Score topic clusters on Expertise, Experience, Authority, and Trust (EEAT) by combining publication coverage, expert bylines, citations, and fresh updates.
Estimate revenue lost to poor inbox placement by comparing current deliverability with a best-practice target.
Calculate the average monthly growth rate of your email list by comparing starting and ending subscribers over a period.
Calculate the percentage of delivered emails that registered an open event. Use the result to benchmark campaigns, monitor list health, and refine subject lines.
Balance send frequency with fatigue by estimating the monthly cadence that preserves opens while respecting unsubscribe limits.
Design a safe sending ramp to warm a new domain by mapping daily send volumes that hit your list goal within the warm-up window.
Check how many spam complaints your ESP allows, how close you are to warnings, and the complaint rate cushion remaining.
Estimate the incremental monthly visits you could gain by capturing a featured snippet for a keyword you already rank for.
Translate audience uploads, match rates, and conversion lift into incremental revenue per record for paid media planning.
Forecast BigQuery storage, streaming, and query costs for your Google Analytics 4 export in minutes.
Project revenue, ROAS, CAC, and payback timeline for a Google Ads campaign using order value, conversion rate, and retention.
Check whether a proposed target CPA maintains profit after margin, LTV multipliers, extra costs, and conversion rate.
Model monthly organic revenue at risk from Google AI Overview cannibalization by combining click loss, conversion rate, and revenue per conversion.
Estimate modeled conversions, recovered revenue, and ROI after rolling out Google Consent Mode.
Balance cost per lead, close rate, and job value to protect LSAs margins.
Convert funnel metrics into a maximum CPC that preserves your target margin.
Turn payouts, approval rates, and conversion data into cost-per-lead targets, profit, EPC, and breakeven CPA for insurance campaigns.
Calculate keyword density percentages to balance SEO optimization with natural, reader-friendly copy.
Model cost per lead, cost per SQL, and pipeline generated from LinkedIn Conversation Ads using your conversion rates and deal size.
Convert CPC, funnel conversion rates, and target economics into cost per funded loan and allowable CPA goals.
Convert job value, close rate, and refund risk into a defensible maximum cost per lead and budget for Google Local Services Ads.
Set a profit-safe bid cap for Google Local Services Ads using your close rate, average job value, and ROI target.
Enter lead counts at each stage to calculate percentage drop-off and final conversion.
Forecast how much of a large batch of new URLs will reach search indexation by weighing authority, internal linking, freshness cadence, and technical hygiene.
Back into a defensible cost-per-lead ceiling for mass tort campaigns by combining settlement value, qualification rate, and contribution margin.
Quantify whether micro-influencer collaborations yield better returns than a macro placement by comparing cost, conversions, and conversion value. Use the output to justify creator mixes and budget reallocations.
Forecast incremental revenue, ROI, and payback period from a multi-touch attribution platform investment.
Calculate the CPM, CPC, CPA, and per-issue fee required from newsletter sponsors to cover production time and conversion goals.
Turn subscriber engagement metrics into a recommended sponsorship price per slot and overall package value.
Estimate organic click-through rate by rank and SERP layout, and quantify the click gap against current performance.
Estimate monthly revenue lift from faster page loads based on conversion uplifts per second saved.
Evaluate whether bidding on branded keywords protects incremental conversions at an efficient CPA.
Estimate recoverable spend, processing costs, and ROI when contesting invalid paid search leads.
Model lifetime value, breakeven CPL, and return on ad spend for insurance pay-per-call campaigns.
Forecast incremental viewable impressions and revenue lift when raising average viewability across your ad inventory.
Compare programmatic guaranteed CPMs with open-auction CPMs to see the percentage premium you are paying.
Project net monthly revenue from programmatic SEO pages using search volume, CTR, conversions, and ad RPM.
Size make-good exposure when display viewability misses advertiser guarantees.
Blend co-op matches, ad spend, and incremental sales to see contribution gains or losses from retail media pushes.
Translate observed sales lift, incrementality studies, and spend into incremental ROAS and margin impact.
Test whether retail media ad revenue preserves contribution margin after factoring platform fees, promo erosion, and fulfillment drag.
Measure the incremental efficiency of on-site ads, sponsored product listings, or marketplace promotions against your existing acquisition engine. Enter your baseline revenue and spend, the incremental revenue proven by lift studies, and the incremental budget dedicated to retail media to see how much your blended ROI rises or falls.
Measure revenue return per advertising dollar.
Project conversions, ARR, and payback from your free trial funnel based on trials, conversion rate, and revenue.
Model incremental traffic, leads, and ROI from refreshing SEO evergreen content before you brief editorial teams.
Estimate the rendered width of your HTML title tag so it fits within Google's search results snippet. Count uppercase characters, lowercase characters, and spaces or symbols to approximate the total pixel length.
Blend baseline click-through rate with the lower CTR observed on SERPs that contain rich features to project total organic clicks.
Calculate the engagement rate of a social media post by comparing total interactions to follower count.
Enter campaign revenue and cost to find ROI as a percentage.
Calculate the percentage of subscribers lost during a period by comparing starting and ending counts.
Blend platform fees, affiliate payouts, product costs, and shipping to see profit per TikTok Shop order.
Calculate the weighted effective CPM across multiple ad channels by combining monetized impressions, gross revenue, fill rates, and revenue-share agreements into a single net figure.
Forecast YouTube revenue with a single snapshot. Enter monthly views and RPM, add estimated memberships and Super Chats, and include YouTube's revenue share to see projected monthly and annual take-home earnings.
