Weighted eCPM Planner
Calculate the weighted effective CPM across multiple ad channels by combining monetized impressions, gross revenue, fill rates, and revenue-share agreements into a single net figure.
Informational planning tool only; validate with your ad server or revenue platform before making commitments.
Examples
- Line 1: 120,000 requests at 85% fill, $1,800 revenue, 15% share; Line 2: 80,000 requests at 70% fill, $1,900 revenue, 0% share; Line 3: 40,000 requests at 95% fill, $980 revenue, 10% share ⇒ $22.00 per 1,000 impressions
- Line 1: 200,000 requests at 60% fill, $2,400 revenue, 20% share; Line 2: 0 requests (set all values to 0); Line 3: 75,000 requests at 90% fill, $1,050 revenue, 0% share ⇒ $15.84 per 1,000 impressions
FAQ
How many inventory sources can I include?
The planner includes three lines. Set unused lines to zero or aggregate smaller sources into one line before calculating.
What happens if total monetized impressions equal zero?
The calculator returns an undefined result because eCPM requires impressions. Ensure each active line has both requests and a non-zero fill rate.
Should I use gross or net revenue?
Use gross revenue along with the partner's revenue-share percentage to see the net weighted eCPM. If your data is already net, keep the revenue-share field at 0%.
Additional Information
- Weighted eCPM equals (Total Net Revenue ÷ Monetized Impressions) × 1,000.
- Enter gross revenue if you want to deduct partner revenue share; enter 0% for revenue share when values are already net.
- Use the same currency for every revenue input so the combined result remains accurate.