Subscription Lifetime Value
Enter the monthly subscription fee and average retention length to estimate customer lifetime value.
Educational information, not professional advice.
Examples
- $20 monthly fee for 12 months ⇒ $240 LTV
- $15 monthly fee for 24 months ⇒ $360 LTV
FAQ
Does this include discounts or promotions?
Adjust the monthly fee to reflect any discounts.
How do I factor in churn?
Use the average retention period that already accounts for churn.
Can I use annual subscriptions?
Convert the annual price to a monthly fee and months of retention.
Is profit margin considered?
No, this calculator returns gross revenue only.
Additional Information
- Excludes customer acquisition and service costs, focusing solely on recurring revenue.
- Useful for estimating revenue per subscriber in straightforward subscription models.