Subscriber Churn Rate Calculator
Calculate the percentage of subscribers lost during a period by comparing starting and ending counts.
CalcSimpler Examples
- 1000 start, 950 end ⇒ 5% churn
- 5000 start, 4700 end ⇒ 6% churn
FAQ
What period should I use?
Any consistent time frame such as month or year.
Does this include new subscribers?
Churn measures loss; acquirements are not included.
Why track churn?
High churn indicates retention issues in your service or content.
Can churn be negative?
If end exceeds start, churn becomes negative, indicating growth.
Additional Information
- Lower churn rates reflect better subscriber retention.
- Combine churn with acquisition metrics for full growth insights.
CalcSimpler