SERP Feature Click Share Calculator
Blend baseline click-through rate with the lower CTR observed on SERPs that contain rich features to project total organic clicks.
CalcSimpler Examples
- 12,000 searches, 28% base CTR, 60% feature share, 18% feature CTR ⇒ 2,640 clicks
- 5,000 searches, 20% base CTR, 30% feature share, 15% feature CTR ⇒ 925 clicks
FAQ
What counts as a SERP feature?
Any element that can siphon clicks from the classic ten blue links, such as featured snippets, knowledge panels, or local packs.
Can feature CTR ever be higher than base CTR?
Yes in rare cases, such as when owning the featured snippet. Enter your measured uplift to model that scenario.
How should I estimate feature share?
Review SERP screenshots or rank tracking reports to see what percentage of impressions include disruptive features.
Additional Information
- Weighted CTR = (1 − feature share) × base CTR + feature share × feature CTR.
- Use SERP tracking tools to determine how often features appear for your keywords.
- Model different scenarios by adjusting feature CTR to reflect carousels, maps, or quick answers.
CalcSimpler