Retail Media ROI Lift Calculator

Measure the incremental efficiency of on-site ads, sponsored product listings, or marketplace promotions against your existing acquisition engine. Enter your baseline revenue and spend, the incremental revenue proven by lift studies, and the incremental budget dedicated to retail media to see how much your blended ROI rises or falls.

Revenue generated before adding retail media placements (same currency as spend).
Total marketing cost for the baseline period, excluding retail media.
Incremental revenue attributed to retail media from matched market tests or MMM.
Budget invested in retail media placements for the same attribution window.

Examples

  • Baseline $100k revenue on $30k spend, $45k incremental retail revenue, $10k retail spend ⇒ +29.17% ROI lift
  • Baseline $80k revenue on $20k spend, $25k retail lift, $8k retail spend ⇒ −25.00% ROI lift

FAQ

What if my baseline spend is zero?

If baseline spend is zero, the tool treats baseline ROI as 0 and only evaluates the incremental campaign, effectively reporting the net ROI of retail media alone.

Does this account for attribution decay?

No. Input incremental revenue that already reflects attribution decay or incrementality adjustments from your lift study or MMM.

Can I include trade funds or co-op marketing?

Yes. Add any merchandising allowances, shopper marketing funds, or co-op budgets tied to retail media into the Retail Media Spend field for a complete cost view.

How should I interpret a negative lift?

A negative percentage indicates retail media lowered your blended ROI. Investigate creative effectiveness, retail fees, or conversion rate impacts before scaling spend.

Additional Information

  • The calculation contrasts baseline ROI with blended ROI after adding retail media, so positive percentages signal improvement in efficiency per dollar spent.
  • Use this lift metric alongside Return on Ad Spend and Contribution Margin calculators to confirm that incremental revenue also delivers profitable orders.
  • Cross-link: evaluate post-click performance with the Social Media ROI and Customer Acquisition Cost tools when retail placements drive traffic to owned channels.

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