Programmatic SEO Revenue Calculator

Forecast the net monthly revenue you can generate from a programmatic SEO initiative. Define template counts, average search demand, CTR, conversion economics, ad RPM, and operating margin to gauge what a long-tail content portfolio could deliver after production costs.

Count unique programmatic templates or page types you plan to deploy.
Average monthly search volume per targeted long-tail keyword according to your research tools.
Expected organic click-through rate for the average ranking position across the cluster.
Leave blank to assume 50 indexed keyword variations per template; override with your CMS or sitemap projections.
Leave blank to assume a 1.60% conversion rate for leads or purchases; adjust using analytics baselines.
Leave blank to assume $45 revenue per conversion; enter your average order value or lead sale price.
Leave blank to assume a $12 display ad RPM; plug in your network’s trailing 30-day RPM for precision.
Leave blank to assume a 34% net margin after content production, QA, and hosting costs.

SEO performance depends on rankings, site speed, and content quality; validate with pilot pages before scaling.

Examples

  • 200 templates × 50 keywords, 30 searches each, 18% CTR, 1.60% conversion rate, $45 per conversion, $12 RPM, 34% margin ⇒ $13,439.52 net monthly revenue
  • B2B cluster with 40 templates, 50 keywords, 20 searches, 12% CTR, 2.20% conversion rate, $150 per conversion, $45 RPM, 45% margin ⇒ $7,225.20 per month

FAQ

How do I account for content decay?

Reduce the average search volume by an expected decay percentage or refresh cadence to avoid overestimating traffic.

Can I separate lead and ad revenue?

Yes. Run the calculator twice—once with RPM set to zero to view lead revenue, and again with conversion rate at zero to isolate ad revenue.

What margin should I use?

Start with 30-40% if you automate content production. Lower the margin when heavy manual editorial review is required.

Additional Information

  • Net revenue multiplies gross dollars by the margin percentage to reflect content automation, QA, and hosting costs.
  • CTR varies heavily by SERP position; adjust upward for branded queries and downward for competitive categories.
  • Pair the output with your engineering budget to compute programmatic SEO payback periods.
  • Model additional monetisation (affiliate, sponsorship) by increasing revenue per conversion or RPM accordingly.

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