Organic CTR by Position Forecast

Project the organic clicks a keyword should earn at its current rank. Combine your average position with impression volume and a SERP modifier to gauge whether rich results or heavy competition are suppressing clicks.

Organic position rounded to the nearest tenth.
Total organic impressions recorded for the keyword.
Observed organic clicks for the same period.
Optional. Defaults to 1.00; use <1.0 for heavy SERP features, >1.0 for rich results you own.

Forecast only; validate results with first-party analytics before committing resources.

Examples

  • Position 3.2, 10,000 impressions, 1,200 clicks, modifier 0.9 ⇒ Adjusted CTR: 10.62% (baseline 11.80%) ⇒ Expected clicks: 1,062.00 | Gap: -138.00 clicks
  • Position 1.4, 18,500 impressions, 4,000 clicks, modifier blank ⇒ Adjusted CTR: 25.44% (baseline 25.44%) ⇒ Expected clicks: 4,706.40 | Gap: 706.40 clicks

FAQ

How should I pick the SERP modifier?

Review Search Console CTR against benchmarks for your rank. If your CTR is 20% lower than typical, try a 0.8 modifier.

What if my keyword ranks beyond position 20?

The tool caps the lookup at position 20 and applies a conservative 1.4% baseline CTR for deeper results pages.

Can I model the impact of capturing a rich result?

Yes. Increase the modifier to 1.1–1.3 to reflect the uplift from a featured snippet or strong review schema.

Additional Information

  • Baseline CTR values blend industry studies for desktop and mobile and decline smoothly beyond the top 10 positions.
  • Use SERP modifiers below 1.0 when the results page is crowded with ads, maps, or other features that depress organic clicks.
  • Set the modifier above 1.0 if you already own a featured snippet or video result that historically lifts click-through rate.

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