Newsletter Sponsorship Pricing
Turn subscriber engagement metrics into a recommended sponsorship price per slot and overall package value.
Marketing guidance only; validate rates with advertisers and historical campaign performance.
Examples
- 55,000 subs, 45% open, 3% CTR, $42 CPM, 2 slots, 15% markup ⇒ Total $1,195.43, $597.72 per slot
- 20,000 subs, 30% open, 2.5% CTR, $30 CPM, 1 slot, 0% markup ⇒ Total $180.00, $180.00 per slot
FAQ
Should I use total subscribers or active readers?
Use the engaged audience count—typically subscribers multiplied by open rate—to avoid overstating value.
How do I price multiple weeks?
Multiply the total package result by the number of sends while keeping open and click rates realistic for later issues.
What if I sell per-click instead of CPM?
Use the projected clicks and CPC in the result to evaluate whether CPC pricing beats your CPM target.
Additional Information
- CPM pricing multiplies opens (impressions) by the target rate per thousand views.
- Adding a markup ensures profit beyond the raw CPM calculation and covers operations or creative work.