Mass Tort Lead Value Floor Calculator

Set a floor for what you can afford to pay for mass tort leads. Provide the net fee per retained case, the share of leads that convert to signed retainers, and the contribution margin you must keep after marketing. Optional fields capture attrition and a signed-case goal so you can size a monthly acquisition budget at the break-even CPL ceiling.

Contingency fee proceeds you retain after paying co-counsel and referral partners.
Percentage of marketing leads that become signed retainers after screening.
Share of net fee you want left after marketing to cover overhead and profit.
Optional. Defaults to 0%. Enter the share of signed cases that later drop or are declined.
Optional. Defaults to 12 signed cases per month. Used to size a monthly media budget at the CPL ceiling.

Mass tort economics depend on docket strength, settlement timing, and fee structures. Validate the assumptions with your finance and intake teams before finalizing bid caps.

Examples

  • $18,000 net fee, 6.5% qualification, 45% margin, 15% attrition, 20 signed cases ⇒ Profit per signed case after margin: $8,100.00 • Realized profit per lead: $447.53 • Break-even CPL ceiling: $447.53 • Leads needed per signed case: 18.10 • Monthly media budget at goal (20.00 signed cases): $162,000.00 • Post-signature attrition modeled at 15.00%.
  • $12,500 net fee, 4% qualification, 35% margin, attrition blank, 12 signed cases default ⇒ Profit per signed case after margin: $4,375.00 • Realized profit per lead: $175.00 • Break-even CPL ceiling: $175.00 • Leads needed per signed case: 25.00 • Monthly media budget at goal (12.00 signed cases): $52,500.00 • No post-signature attrition entered.

FAQ

What if my campaigns also produce individual event cases?

Run separate scenarios for each case type with its own fee value and qualification rate, then weight the resulting CPL ceilings by expected lead mix.

Should I include signed case processing costs?

Yes—if you outsource case workup, subtract that vendor cost from the net fee before entering it so the margin covers only marketing and firm overhead.

How do I set an aggressive but realistic CPL target?

Start with the break-even CPL, then apply a discount (for example 20%) to preserve additional profit or fund follow-up campaigns when conversion rates slip.

Can I model call center qualification separately?

Multiply your raw lead-to-agent contact rate by your agent-to-signed conversion to get the qualification percentage to enter here.

Additional Information

  • Net fee should exclude referral splits so the profit per case reflects cash retained by your firm.
  • Contribution margin filters out overhead and attorney compensation you still need after acquiring the client.
  • Attrition accounts for clients who sign but later opt out, are rejected after medical review, or fail to qualify for the MDL.

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