Google Local Services Ads Profit Guard

Safeguard profit from Google Local Services Ads. Plug in your cost per lead, booked-job close rate, and typical job value, then adjust margin, dispute credits, or sales follow-up costs to see whether every paid lead stays profitable and where your break-even close rate sits.

Your current average Google LSA cost per charged lead.
Percent of valid leads that become revenue-producing jobs.
Gross revenue collected per completed job.
Optional. Net margin after labor, parts, and overhead.
Optional. Percentage of leads refunded after disputes.
Optional. Add call-center or sales labor per lead.

Validate with CRM-reported revenue and margins. Google may adjust billing for spam, duplicates, or new policy updates without notice.

Examples

  • $68 CPL, 32% close rate, $950 job revenue, 42% margin, 12% dispute win rate, $5 follow-up ⇒ Net cost per lead $59.84 • Expected revenue per lead $304.00 • Gross profit captured per lead $127.68 • Net profit per lead after LSA costs $62.84 • Return on ad spend vs. cost 105.01% • Break-even close rate at current CPL 17.04% • Dispute recovery assumed 12.00% • Margin assumed 42.00%
  • $85 CPL, 18% close rate, $1,250 job revenue, optional fields left blank ⇒ Net cost per lead $76.50 • Expected revenue per lead $225.00 • Gross profit captured per lead $78.75 • Net profit per lead after LSA costs $2.25 • Return on ad spend vs. cost 2.94% • Break-even close rate at current CPL 19.43% • Dispute recovery assumed 10.00% • Margin assumed 35.00%

FAQ

How should I account for membership or recurring revenue?

Add the first-year value of contracts or memberships to the job revenue input so the calculator reflects lifetime value captured from each lead.

Can I compare multiple verticals?

Yes. Run separate scenarios per service category with its own CPL, margin, and close rate, then stack the net profit per lead outputs in a spreadsheet.

What if I route overflow calls to partners?

Add referral fees into the follow-up cost input so the net profit line accounts for the revenue share you pass along.

Does this handle weekly budgets?

Translate your weekly spend into cost per lead before using the tool. Multiply the net profit per lead by weekly lead count to project budget impact.

Additional Information

  • Google only refunds disputed leads that violate policy, so track dispute success rates monthly and update the default if performance shifts.
  • Include upsell revenue in the job value input if it is reliably attached to the booked service.
  • Margin represents profit after labor and materials; adjust it to mimic seasonality or high-cost emergency work.

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