Google Consent Mode Revenue Recovery Forecaster
Estimate how many conversions and how much revenue Google Consent Mode can restore by combining your baseline conversions, current consent rate, modeled uplift, and CMP investment. The forecaster surfaces incremental modeled conversions, recovered revenue, net gain after platform fees, and ROI versus your consent management stack.
Modeled conversions are estimates. Validate performance with your analytics team and ensure CMP settings comply with regional consent requirements.
Examples
- Example 1 — 12,000 baseline conversions, $95.00 value, 72% consent rate, 18% modeled uplift, $4,500 CMP cost ⇒ Incremental modeled conversions: 605 | Recovered revenue: $57,456.00 | Net gain after CMP cost: $52,956.00 | ROI vs CMP spend: 1,176.80%
- Example 2 — 8,500 baseline conversions, $120.00 value, 65% consent rate, 22% uplift (no CMP cost) ⇒ Incremental modeled conversions: 655 | Recovered revenue: $78,540.00 | Net gain after CMP cost: $78,540.00 | ROI vs CMP spend: Unlimited
FAQ
How do I validate modeled conversions?
Compare modeled conversions against consented conversion trends, server-side tagging data, or geo holdout tests to confirm that the uplift aligns with observed performance.
Can I include analytics implementation costs?
Yes. Add those expenses to the CMP cost input so the net gain and ROI outputs reflect the full Consent Mode investment, including tagging and analytics resources.
What if my consent rate improves over time?
Update the consent rate and modeled uplift percentages monthly to re-forecast incremental conversions as your CMP prompts, regional variants, and tagging strategies mature.
Does this assume consistent seasonality?
The forecaster uses average monthly conversions. Re-run it with seasonal peaks or troughs to see how holiday traffic, product launches, or promotions impact recovered revenue.
Additional Information
- Incremental modeled conversions apply the uplift percentage to the share of users who do not grant consent.
- Recovered revenue multiplies incremental conversions by your average order value or qualified lead value.
- Net gain subtracts CMP licensing or services costs so reclaimed revenue can be stacked against spend.
- ROI compares net gain to CMP cost; when cost is zero, the return is treated as unlimited because there is no denominator.
- Consent rate input should reflect your live CMP performance rather than statutory minimums or assumed opt-in rates.