Google AI Overview Traffic Loss Impact
Quantify the revenue impact of Google AI Overviews siphoning clicks from your organic listings. Enter your current organic traffic, conversion rate, and revenue per conversion to surface lost conversions and dollars at risk, then adjust the AI Overview loss rate and traffic recovery to reflect your mitigation plan.
Directional planning tool only. Pair the output with analytics and rank-tracking data to validate the impact before reallocating budgets.
Examples
- 85,000 clicks, 2.4% conversion rate, $180 revenue per conversion, 22% loss, 15% recovery ⇒ Net organic clicks lost: 15,895.00 • Lost conversions: 381.48 • Monthly revenue at risk: $68,666.40 USD • Replacement clicks assumed: 2,805.00.
- 120,000 clicks, 1.8% conversion rate, $95 revenue per conversion, 18% loss, 0% recovery ⇒ Net organic clicks lost: 21,600.00 • Lost conversions: 388.80 • Monthly revenue at risk: $36,936.00 USD • Replacement clicks assumed: 0.00.
FAQ
How often should I update the loss percentage?
Refresh loss assumptions monthly as Google expands AI Overviews and as your rank tracking quantifies changes in click-through rate.
Can I model multiple segments?
Yes. Run the calculator separately for branded, non-branded, and informational clusters so you can tailor mitigation plans by intent.
What if my revenue per conversion fluctuates?
Use your rolling three-month average so seasonal spikes or promotions do not exaggerate the monthly revenue at risk.
Additional Information
- Loss percentage should reflect the share of impressions now answered directly inside AI Overviews for your query set.
- Revenue per conversion can represent average order value, lead value, or LTV captured from organic conversions.
- Recovery percentage captures efforts like paid search, social promotion, or alternative SERP features reclaiming lost visibility.