Featured Snippet Opportunity Calculator
Model the incremental traffic you could unlock by winning a featured snippet. Provide your current organic position, keyword volume, how well your content matches the snippet format, and any authority gap to see the expected extra visits per month.
Forecast only—validate with live testing and Search Console data.
Examples
- Position 4, 3,200 searches, 85% format match, 15% authority gap, default CTR ⇒ 100.53 visits/month
- Position 2, 8,500 searches, 70% format match, no gap, 34% snippet CTR ⇒ 404.60 visits/month
FAQ
How should I estimate format match?
Audit the live snippet to determine whether you need a list, table, paragraph, or video. Score your content's alignment from 0% (not a fit) to 100% (perfect structure).
Does this account for zero-click searches?
Indirectly—if snippets already satisfy intent without clicks, reduce the expected snippet CTR to mirror real-world performance.
Can I plug in branded queries?
Yes, but branded snippets often have higher click-through rates. Increase the expected snippet CTR to reflect your historical analytics.
Additional Information
- Baseline click-through rate uses an exponential decay curve (0.32 × 0.85^(position−1)) to approximate SERP behavior.
- Expected snippet CTR defaults to 24% but can be adjusted for high-engagement SERP layouts or brand-dominated queries.
- Authority gap discounts the opportunity to reflect competitors with stronger link profiles or topical authority.