Email Open Rate
Determine what percentage of your delivered emails were opened by recipients.
Examples
- 500 opened of 1000 sent ⇒ 50%
- 750 opened of 1500 sent ⇒ 50%
- 200 opened of 800 sent ⇒ 25%
FAQ
Does this account for spam filters?
No, it assumes the opened count is accurate from your email provider.
Can sent be zero?
No, at least one email must be sent to calculate a rate.
Is this unique opens?
Use unique opens if available for more accurate rates.
Additional Information
- Open rate is a key metric for evaluating email campaign engagement.
- Some email clients block tracking pixels, which can lower reported opens.