Email Deliverability Revenue Impact Calculator
Quantify the upside of fixing deliverability issues. Enter the number of emails sent per campaign and your current inbox placement rate. Optionally set a deliverability target and the revenue generated by each delivered email. The calculator compares delivered volumes, highlights the revenue you leave on the table each send, and scales the gain across a typical monthly cadence.
Assumes consistent campaign revenue per delivered email. Adjust inputs if seasonality or promotional mix changes your unit economics.
Examples
- 150,000 emails, 91% inbox rate, target 98%, $1.75 value ⇒ Delivered now: 136,500 emails (91.00% inbox) • Potential at 98.00%: 147,000 emails • Revenue recovered per campaign: $18,375.00 ($73,500.00 for four sends/month)
- 80,000 emails, 88% inbox rate, target 95%, $2.40 value ⇒ Delivered now: 70,400 emails (88.00% inbox) • Potential at 95.00%: 76,000 emails • Revenue recovered per campaign: $13,440.00 ($53,760.00 for four sends/month)
FAQ
What if my deliverability target is lower than current?
The calculator caps the recovered revenue at zero if your target is below your current rate. Choose a higher target to model upside scenarios.
Does this account for open or click rates?
Not directly. The revenue per delivered email input should already reflect your downstream conversion performance, so higher engagement will naturally increase the value.
How often should I rerun this analysis?
Review deliverability monthly or after major list growth, ESP migrations, or spam complaint spikes so leadership sees the financial stakes in real time.
Additional Information
- Inbox placement improvements typically come from fixing list hygiene, authentication, and engagement patterns.
- Use the monthly value output to justify investment in deliverability audits, warm-up tools, or dedicated IPs.
- Revenue per delivered email can be calculated by dividing campaign revenue by the number of delivered messages in your ESP reports.