Customer Acquisition Cost Calculator
Determine cost per new customer from marketing spend.
CalcSimpler Examples
- $5000 spend, 200 customers ⇒ $25
- $1200 spend, 60 customers ⇒ $20
FAQ
What costs should be included?
Include all marketing and sales expenses for the period.
Does it account for customer lifetime value?
No, it only computes acquisition cost per customer.
Can spend be zero?
If spend is zero, the cost per customer is zero.
Additional Information
- CAC helps evaluate marketing efficiency.
- Compare with lifetime value to gauge profitability.
CalcSimpler