Cost Per Thousand Impressions Calculator
Determine the cost per thousand impressions (CPM) by dividing total ad spend by impressions and multiplying by 1000.
CPM is an estimate; actual billing may include additional fees.
Examples
- $500 cost, 200,000 impressions ⇒ $2.50
- $120 cost, 30,000 impressions ⇒ $4.00
FAQ
What does CPM stand for?
Cost per mille, or cost per thousand ad impressions.
Can impressions be zero?
No, impressions must be greater than zero.
Is a lower CPM better?
Yes, a lower CPM means you're paying less for each thousand views.
Additional Information
- CPM helps compare efficiency across advertising channels.
- High impression counts typically lower CPM.