Cost Per Lead Calculator
Measure how much you spend on average to acquire a single lead.
Use accurate spend and lead counts for meaningful metrics.
Examples
- $500 spend, 25 leads ⇒ $20/lead
- $1200 spend, 100 leads ⇒ $12/lead
FAQ
What counts as a lead?
Any potential customer who has shown interest, such as filling a form.
Can I compare CPL across campaigns?
Yes, use it to evaluate channel performance.
Is a lower CPL always better?
Generally, but quality of leads also matters.
Does this include sales costs?
No, it only measures marketing spend per lead.
Additional Information
- CPL helps budget marketing campaigns effectively.
- Combine with conversion rate to assess ROI.