Conversion Rate Calculator

Quickly measure the percentage of visitors who complete your key action so you can benchmark landing pages, campaigns, and funnels with confidence.

Count of purchases, signups, demo requests, or other goal completions during the period.
Total audience exposed to the offer—use the same definition your analytics platform provides.

All calculations assume accurate conversion tracking and de-duplicated visitor counts. Validate with your analytics platform before reporting.

Examples

  • 350 conversions from 12,500 visitors ⇒ 2.8%
  • 1,240 signups from 22,000 sessions ⇒ 5.64%
  • 78 purchases from 1,050 visits ⇒ 7.43%
  • 0 conversions from 250 visits ⇒ 0%

FAQ

What counts as a visitor?

Use the denominator your analytics stack reports for the campaign—typically sessions for web pages or unique users for product flows.

How do I track multiple conversion goals?

Calculate each goal separately and compare the resulting percentages; mixing goals can mask underperformance.

Why does my rate fluctuate day to day?

Smaller traffic volumes create volatility. Evaluate trends over statistically meaningful sample sizes and consider smoothing with weekly averages.

Can I include micro-conversions?

Yes—just ensure the visitor count matches the audience eligible for that micro-conversion so the rate stays accurate.

Additional Information

  • Formula: conversion rate = (conversions ÷ visitors) × 100.
  • Always compare like-for-like periods and traffic sources to avoid misinterpreting performance swings.
  • Segment by device, channel, or audience to uncover optimization opportunities behind your topline rate.

Related calculators