Content Syndication Lead ROI

Content syndication teams live and die by cost per lead and revenue coverage. Plug in your spend and delivered leads to instantly surface CPL, then apply your close rate and average deal value to reveal expected revenue and ROI.

Total package cost, including CPL fees and platform markups.
Count of leads that meet your targeting filters.
Optional. Defaults to 18%. Represents what portion of leads convert to customers.
Optional. Defaults to $3,200 per closed deal.

Marketing finance tool—validate numbers with your CRM before presenting pipeline to leadership.

Examples

  • $12,500 spend for 140 leads with a 22% close rate and $5,800 deal value ⇒ Cost per lead: $89.29 USD • Expected closed deals: 30.80 • Pipeline value: $178,640.00 USD • ROI on spend: 1,329.12%.
  • $4,200 spend for 75 leads using default optional inputs ⇒ Cost per lead: $56.00 USD • Expected closed deals: 13.50 • Pipeline value: $43,200.00 USD • ROI on spend: 928.57%.

FAQ

How should I treat MQL rejections?

Only include leads that clear your MQL filters so the CPL mirrors what sales will actually work. Track scrubbed leads separately.

Can I model tiered pricing packages?

Yes—run the calculator for each publisher package or audience segment, then compare CPL and ROI to reallocate budget.

What if deals are multi-year?

Use first-year contract value or convert the total contract value into an annualized figure so ROI stays conservative.

Additional Information

  • Result unit: ROI percentage, accompanied by cost-per-lead and pipeline dollars for context.
  • Close rate defaults to 18%, mirroring typical lower-funnel B2B syndication benchmarks.
  • Average deal value can represent ACV, first-year bookings, or weighted pipeline, so long as you apply it consistently.

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