Consent Mode Conversion Recovery Estimator
Project the incremental conversions Google Consent Mode can recover from non-consenting users. Input your current consent rate and tracked conversions, then optionally add the modeled uplift, conversion value, and CMP cost to quantify recovered conversions, revenue lift, and net return on privacy investments.
Examples
- 64% consent rate, 525 tracked conversions, 10% uplift, $275 order value, $950 CMP cost ⇒ Recovers 29.53 conversions (+5.63%), $8,121.09 USD in revenue, $7,171.09 USD net of CMP cost, and an 854.85% return on CMP spend.
- 58% consent rate, 1,800 tracked conversions, 7% uplift, no revenue input ⇒ Recovers 91.24 conversions (+5.07%) and raises projected total conversions to 1,891.24 without changing CMP spend.
FAQ
How often should I refresh the uplift percentage?
Update the modeled uplift with GA4 or Ads conversions modeled reports at least monthly so the estimate reflects current tagging, consent copy tests, and regional performance.
Does the calculator account for server-side tagging?
If server-side tagging improves measurement outside Consent Mode, reflect that uplift directly in the modeled percentage so the combined effect is captured.
What if my consent rate differs by region?
Run the estimator for each major region with distinct consent behavior and sum the incremental conversions to build a global recovery forecast.
Can I use this to plan CMP payback?
Yes. Pair the monthly net revenue lift with your CMP subscription and implementation costs to forecast payback period and justify renewals or upgrades.
Additional Information
- Lost conversions are inferred from tracked conversions divided by the consent rate to size the non-consenting cohort.
- Modeled uplift percentage applies only to the untracked users, matching how Google reports Consent Mode recoveries.
- Revenue lift multiplies recovered conversions by average conversion value and subtracts CMP spend to show net impact.
- Return on CMP spend converts the gain into a percentage so marketers can compare privacy investments with other growth levers.