Click-To-Open Rate Calculator
Calculate the click-to-open rate (CTOR) by dividing unique clicks by unique opens and multiplying by 100.
Metrics depend on accurate tracking of opens and clicks.
Examples
- 150 clicks, 1000 opens ⇒ 15%
- 60 clicks, 800 opens ⇒ 7.5%
FAQ
How is CTOR different from CTR?
CTOR uses opens as the base, while CTR uses total emails sent.
Can opens be zero?
No, at least one open is needed to compute CTOR.
Is a higher CTOR always better?
Generally yes, it indicates more engaging content.
Additional Information
- Useful for evaluating email content quality.
- Combine with open and click rates for full insights.