Click-Through Rate Calculator
Determine the percentage of impressions that result in clicks for an ad or email campaign.
CalcSimpler Examples
- 50 clicks, 1000 impressions ⇒ 5%
- 120 clicks, 4000 impressions ⇒ 3%
- 200 clicks, 2000 impressions ⇒ 10%
FAQ
What is a good CTR?
It varies by industry and channel.
Can impressions be zero?
Impressions must be greater than zero to compute CTR.
Does CTR measure conversions?
No, it only measures clicks relative to impressions.
Additional Information
- Reports the percentage of impressions that led to clicks, giving a quick read on basic audience engagement.
- Combine with conversion data and other KPIs, as a strong CTR alone doesn't ensure campaign success.
CalcSimpler