B2B Review Syndication Payback Calculator
Quantify the payback period on review syndication contracts by blending annual subscription cost, partner-sourced traffic volume, SQO conversion rates, and the pipeline value credited to each opportunity.
Educational information, not financial advice.
Examples
- $36,000.00 annual cost, 600 qualified visits, 6.0% SQO conversion, $5,000.00 pipeline credit ⇒ Result: 0.20 months
- $24,000.00 annual cost, 300 qualified visits, 3.0% SQO conversion, $4,000.00 pipeline credit ⇒ Result: 0.67 months
FAQ
How should I handle multi-touch attribution?
Input only the portion of pipeline you attribute to syndication. If you allocate 40% of a $25,000 opportunity, enter $10,000 as the pipeline credit.
Can I include review incentive spend?
Yes. Add incentive costs—gift cards, promotions, or campaign spend—into the annual subscription amount so the payback reflects total investment.
What if traffic fluctuates seasonally?
Average qualified clicks over the past few months or model separate peak and off-peak scenarios to understand seasonality.
Does the result account for win rates?
If you want to model closed-won revenue, multiply the pipeline credit by your historical win rate before entering it into the calculator.
Additional Information
- Pipeline credit per SQO defaults to $5,000.00 when left blank so you can run quick comparisons without historical averages.
- A payback period under one month indicates partner traffic generates credited pipeline that covers the annual contract almost immediately.
- Use conservative conversion rates if syndication partners primarily deliver research-stage visitors instead of bottom-funnel buyers.
- Test multiple scenarios with different traffic and conversion assumptions to compare competing partner networks or renewal tiers.