B2B Keyword Intent Profit Forecaster

Model the profit impact of winning a high-intent B2B keyword by combining traffic, conversion, and margin assumptions with optional content investment to gauge ROI and payback.

Enter average monthly searches from your SEO tool for the exact keyword.
Estimate the click-through rate for the position you expect to achieve.
Use the full-funnel conversion rate from organic lead to closed customer.
Apply net profit per sale after delivery costs, not gross revenue.
Defaults to $0; include ongoing agency, freelancer, or tooling spend to calculate ROI and payback.

Forecasts are directional. Validate with CRM data, sales cycle length, and realistic content velocity before committing growth budgets.

Examples

  • Volume 1,900, CTR 32%, conversion 6%, profit $4,500, content $4,000 ⇒ Ranking sends 608 visits (32.00% CTR) and 36.48 customers (6.00% conversion), worth $164,160.00 monthly and $1,969,920.00 annually. After $4,000.00 in content spend, net profit is $160,160.00 and payback happens in 1 month(s).
  • Volume 850, CTR 24%, conversion 3%, profit $6,800 ⇒ Ranking adds 204 visits and 6.12 customers, generating $41,616.00 per month ($499,392.00 per year). With no content cost, net profit stays $41,616.00 and payback is immediate.

FAQ

How often should I refresh these assumptions?

Review quarterly or when market conditions change—search volume, conversion rates, and profit per deal can shift as new competitors enter.

Can I include multi-touch attribution?

Yes. Reduce the conversion rate to reflect assisted conversions or attribute only the percentage of revenue you credit to organic search.

How do I compare multiple keywords?

Run the calculator for each keyword and prioritise those with the highest net monthly profit or fastest payback once content investment is included.

Additional Information

  • CTR should mirror the ranking you expect to earn—dial it down if SERP features or ads suppress organic clicks.
  • Conversion rate should cover the full funnel from organic lead to closed customer, incorporating sales cycle attrition.
  • Monthly content investment lets you compare recurring production spend against profit so you can forecast breakeven and ROI.

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