Affiliate Landing Page Profit Gap

Measure whether an affiliate landing page clears paid traffic costs by turning sessions, conversion rate, commission value, and CPC into RPM, profit, and ROI.

Total visits or paid clicks landing on the page each month.
Share of sessions that convert into commissionable actions.
Net payout you receive per completed conversion after clawbacks.
Average cost per click for the paid channel feeding this landing page.

For planning only — validate with your analytics and partner payout schedules.

Examples

  • 35,000 sessions, 2.4% conversion, $38 commission, $0.80 CPC ⇒ Revenue $31,920.00, net profit $3,920.00, RPM $912.00.
  • 12,000 sessions, 1.1% conversion, $65 commission, $0.90 CPC ⇒ Revenue $8,580.00, net loss -$2,220.00, RPM $715.00.

FAQ

Can I factor in refunds or clawbacks?

Yes — reduce the average commission input by your historical refund or clawback rate to see net revenue after adjustments.

How do I model hybrid traffic mixes?

Blend your CPC by weighting spend across channels, or run the calculator separately for paid and organic cohorts.

What RPM should I target?

Benchmark against similar offers and your media costs; many performance marketers aim for RPM at least 20–30% above breakeven to fund testing.

How can I model page improvements?

Duplicate your run and tweak conversion rate or commission to see how copy tests or partner negotiations change profit and ROI before buying more traffic.

Additional Information

  • Sessions assume one visit equals one paid click for simplicity; adjust CPC or sessions if part of your traffic is organic.
  • RPM expresses affiliate revenue per 1,000 sessions, making it easy to compare landing pages.
  • Negative net profit indicates the CPC must drop or conversion rate must rise to break even.
  • ROI expresses net profit divided by paid spend, helpful for comparing to other performance channels.

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